In this episode, discover why elite real estate investors pay MORE per deal and still dominate their markets while others struggle to break even 💰Leon Barnes, 11-year veteran of Collective Genius and advisor to 500+ top real estate investors, reveals the critical differences between businesses that thrive and those that barely survive. If you're spending too much time chasing cheap leads instead of building a scalable operation, this conversation will transform how you think about your business.You'll learn the exact marketing channels top investors prioritize (PPC, TV, direct mail), why your cost per deal is the wrong metric to obsess over, and how to build processes so strong that you don't need unicorn employees to succeed 🎯Stop blaming the market and start building a business that wins regardless of conditions 🚀📖 What You'll LearnWhy successful investors pay $9K per deal while others fail at $7KThe 3 marketing channels that dominate for top performers (PPC, TV, direct mail)How to hire high-level talent without competing on salary aloneThe Dream Manager approach to employee retention and developmentWhy process beats talent every single time at scaleHow to engineer follow-up systems that convert cold leads months laterThe relationship manager strategy top investors use for free dealsWhat separates 40-deal investors from 400-deal operatorsWhy brand building matters more than cost per leadThe "CG slap" moment that forces business growth🕐 Time Stamps00:00 Introduction and Leon's Background with Collective Genius 03:13 How CG Has Evolved and Scaled Over 11 Years 04:30 Why High-Level Talent Chooses to Work for Companies 09:02 Balancing Business Ownership with W2 Leadership Roles 12:28 The Dream Manager Philosophy for Employee Development 15:03 Finding Employees Who Don't Have Defined Goals Yet 18:05 What's Actually Happening in Real Estate Markets Right Now 22:28 Why the Best Operators Thrive Regardless of Market Conditions 24:47 Cost Per Deal Reality: Why Top Investors Pay More 29:27 Building for Longevity vs Building for Arbitrage 32:32 Process and Follow-Up Systems That Separate Winners 39:39 How CG Maintains Culture Through Selective Membership 43:46 Engineering the Perfect Real Estate Investor Profile 46:07 Competitive Mindset and Refusing to Blame the Market 48:32 The Big 3 Marketing Channels for Maximum Deal Flow 50:56 Relationship Managers as an Underutilized Lead Source 57:29 How to Connect with Collective Genius#RealEstateInvesting #WholesaleRealEstate #RealEstateMarketing #InvestorMindset #RealEstateEntrepreneur #REIBusiness #DirectMail #PPCMarketing #RealEstateLeads Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

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