Listen "The Difference Between Marketing and Sales"
Episode Synopsis
Are you struggling to understand whats the difference between marketing and sales?Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. One of the biggest things standing in the way of their success is understanding the difference between marketing and selling. 0:29 Marketing Versus Sales0:47 A Lot Of My Clients Are Digital Marketers2:07 Blurred Line Between Marketing & Selling2:29 Marketing Is About Talking & Sales Is About Listening2:41 In Marketing, You're Telling A Story3:22 Selling Is A Two Step Process3:54 Marketing Is About Giving Information4:09 What Does Your Client Care About5:14 What Is Marketing Vs Selling5:45 Two Things That Happen In A Sales Conversation6:48 When Your Clients Understand Your Value7:27 Making People Aware Of Your Offers7:37 Demonstrating Your Credibility8:09 Care More About Your Client's Success Than The Sale8:30 Being Confident In Saying No When Necessary9:22 Showing Them How Much We Care10:22 When Does Marketing Stop & Sales Begin10:39 My Upcoming Mini CourseBook a call with me to learn how to make freelance offers that close sales: https://businessofcreativity.ca/advisorHost: Aura McKay, Founder of Business of Creativity
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