In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.00:00 Introduction to Pricing for Creatives00:37 Understanding the Pricing Challenge01:06 Reframing Pricing as a Bridge01:43 Calculating Costs and Desired Profit02:47 Connecting with Clients' Expectations04:47 Addressing Common Objections05:34 Resources and Further Learning06:24 Join the Pricing Bootcamp07:14 Conclusion and Next Stepsdownload the free Freelancer Pricing Guide or book a free call with Aura today!

Ver todos los episodios