Reacting vs. Responding: Mastering Emotional Control in Creative BusinessAura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.Aura shares strategies for managing these emotions, including pausing to reflect on feelings before responding. Through personal anecdotes and practical advice, she emphasizes the importance of deliberate, empathetic responses to foster positive outcomes and maintain professional relationships.00:00 Introduction to Coaching for Creatives00:25 Reacting vs Responding: An Overview00:36 Common Triggers and Emotional Reactions03:02 The Importance of Pausing and Reflecting03:40 Practical Steps to Manage Reactions05:43 Real-Life Example: Handling Rejection09:18 Encouragement to Create a Response Gap10:14 Conclusion and Final Thoughtshttps://www.businessofcreativity.ca/book-a-call

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