In this episode of Coaching for Creatives, host Aura McKay explores the motivations behind choosing a freelancing career. Aura shares her personal journey of becoming a reluctant entrepreneur, discusses common reasons why many of her clients opt for freelancing—such as autonomy, flexibility, and creative fulfillment—and highlights the importance of embracing business principles. She also addresses challenges freelancers face, especially in managing time and energy, and offers support in achieving success. 00:00 Introduction to Coaching for Creatives00:20 Aura McKay's Freelancing Journey02:31 Embracing the Business Side of Freelancing02:54 Reasons for Choosing Freelancing04:31 Challenges and Solutions for Freelancers04:53 Creative Fulfillment and Business Connection06:03 Financial Motivations for FreelancingFor specific support in your freelance business, book a free call with Aura at https://www.businessofcreativity.ca/advisor

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