When Blue Engine Message & Media and JDA Frontline merged in 2018, the firms decided they would rebrand under a new name to better capture the essence of the sum as greater than the parts. In this episode, Trevor Francis discusses the opportunities and challenges that the merger has presented. In particular, Trevor talks about how the team settled on Seven Letter as the new name for the business, how the integration process has been going, and the unique aspects of bringing together two agencies with differing partisan leanings.

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