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Listen "Nudge vs. Sludge and the Growth of BI in Canada (Episode 9)"
Episode Synopsis
Dilip Soman, Professor of Marketing, Canada Research Chair in Behavioural Science and Economics, and Director of Behavioural Economics in Action at Rotman.Dilip Soman has been instrumental in advancing the practice of BI in Canada. He shares his journey to behavioural science, how he’s encouraging people to distinguish good and bad uses of BI, how academics and practitioners can work together, and where he hopes BI in Canada focuses over the next few years.
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