Trying to grow a podcast on social media can feel like yelling into the void.So which platform works? Where should you spend your time? And does anyone actually click through to listen?In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience.Spoiler: There is no magic platform. But there is a smarter way to approach it.What you’ll learnWhy the “best” platform doesn’t exist (and what to focus on instead)How to choose the right platform for you and your audienceWhat to consider if you’re starting from scratchWhy doing less on social media is often better than trying to be everywhereThe importance of using trackable linksHow platform features (like TikTok’s lack of clickable links) impact podcast growthWhy audience awareness often matters more than direct clicksWhere new platforms like Substack Notes might fit into your strategyWhy engagement trumps posting volume and how to make it manageableEPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:Find out how to work with me hereDownload my free podcasting guideCheck out my online podcasting course, PodSchoolClick here to submit a question to the showEmail me: [email protected] me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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