ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "BI for the Long Run (Episode 102)"
Episode Synopsis
Lea Dunn, Principal Quantitative Researcher at Brooks Running.Lea Dunn unpacks the value of behavioural science for firms like Brooks, the performance running company. With their passionate customers and culture of curiosity, Brooks creates opportunities to use behavioural science, including both qualitative and quantitative research methods, in everything from developing strategy to evaluating customer satisfaction. Lea also talks about how to champion BI, what to outsource, and how to find opportunities for BI.
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