Dave Hardisty, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business.As a co-founding member of UBC Decision Insights for Business & Society (UBC-DIBS), Dave Hardisty is a great example of the intersection that we call BI — he conducts Behavioural and Decision Science research using rigorous experimental methods and data analysis to tackle pressing problems, like the climate crisis. Dave and I chat about one of his recent projects encouraging energy-efficient purchases; Dave also discusses the challenges, rewards, and ethical considerations of working with data.

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