ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Selecting the Communication Media"
Episode Synopsis
This episode breaks down the main types of media—paid, owned, and inbound—and how each serves brand communication differently. It analyzes their advantages, limitations, and cost-effectiveness in reaching target audiences. The episode also highlights strategic selection of specific channels to maximize impact and efficiency.
More episodes of the podcast Building Strong Brands
Brands and Brand Management
10/08/2025
Brands as a Mental Image
10/08/2025
Brands as an Element of the Marketing Mix
10/08/2025
Value-Driven Brand Management
10/08/2025
Brands as a Tool for Creating Value
10/08/2025
How Brands Create Customer Value
10/08/2025
How Brands Create Company Value
10/08/2025
Brand Power and Brand Equity
10/08/2025
Identity Branding
10/08/2025
In God we trust