ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Repositioning the Brand"
Episode Synopsis
This episode examines how brands change their target audience or value proposition to shift customer perceptions without fundamentally altering the product itself. It highlights common drivers of repositioning, including evolving customer needs, new competitive pressures, and broader market changes. The conversation also addresses the balance between making a meaningful shift and preserving the continuity of the brand image.
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