ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Private Labels"
Episode Synopsis
This episode examines the role of private-label brands as retailer-owned offerings, detailing their advantages in differentiation, pricing, and channel control. It also addresses challenges such as brand-building expertise, limited market scope, and the absence of manufacturer incentives. The conversation highlights portfolio strategies for private labels and the importance of aligning each with a defined target segment and value proposition.
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