ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Managing Brand Communication"
Episode Synopsis
This episode explores how brand communication connects brand identifiers and associations to target audiences to create a distinctive and lasting image. It introduces the G-STIC framework—goal, strategy, tactics, implementation, and control—as a systematic approach to campaign planning. Listeners will learn how different agencies contribute to brand-building efforts and how coordination ensures effective messaging across channels.
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