ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Extending the Brand"
Episode Synopsis
This episode explores how companies expand their brand’s reach by introducing it to new products, services, or markets. It outlines the strategic benefits of brand extension, such as leveraging existing equity, alongside the risks of diluting the brand’s meaning. The discussion emphasizes the importance of aligning extensions with the brand’s core promise to maintain relevance and credibility.
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