ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Defining Communication Goals and Strategy"
Episode Synopsis
This episode examines how to set clear communication goals by defining focus, quantitative targets, and timelines. It explains the three primary objectives—creating awareness, building preference, and prompting action—and how they interrelate. The discussion also covers budgeting considerations and the importance of identifying the right target audience for effective brand communication.
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