ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Conducting a Brand Audit"
Episode Synopsis
This episode outlines how to perform a brand audit to evaluate strengths, uncover opportunities, and address performance issues. It explains the four main types—planning, implementation, customer impact, and company value audits—and their role in understanding brand effectiveness. The conversation highlights the importance of audits being systematic, comprehensive, periodic, and unbiased.
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