Soft Power

06/11/2025 43 min Episodio 65
Soft Power

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Episode Synopsis

In Episode 64, hosts Hanaa and Lucien kick off by catching up on more travel and some interesting feedback they received. Then Hanaa leads a DEEPDIVE on how Saudi Arabia is building a national skills ecosystem to reshape its economy and elevate its global influence - and leaning on the power of cultural storytelling as it transforms itself. That's a facet of Vision 2030 that isn't headline-grabbing and is a patient build over time, but starting to pay off for the Kingdom. Skills are no longer just a workforce issue; they are a strategic asset - one Saudi Arabia is seeking to leverage to and through 2030.
The hosts then get into some interesting news emerging from the Kingdom, including Saudi Arabia's ambitious infrastructure projects, a coffee-driven IPO boom, and leadership changes. 
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