On this episode of Build a Business Worth Buying, host Aaron Alpeter sits down with Tim Hoskins, President of Quester and author of Insights on the Brink. Together, they dive deep into the world of innovation inside large organizations, uncovering the real reasons why some companies succeed at bringing breakthrough ideas to life while others get stuck in their own history and biases.Tim shares hard-won lessons from more than a decade at the helm of a leading market research firm, explaining how “radical empathy” for the consumer—and not just data or experience—sets exceptional innovators apart. From common challenges facing corporate innovation teams to the ways founders’ fresh perspectives and big-company processes collide during acquisitions, this conversation is packed with honest insights and practical frameworks.

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