Cam Couch, Chief Commercial Officer for Ethica, a Canadian tech start-up, joins me to talk about the challenges of leading a growing team, driving innovation and maintaining operational efficiency after going digital-only in response to Covid-19. We talk about the importance of accuracy, brevity and clarity in communicating using Slack and email, how going digital is making Cam and team more operationally agile and the surprising sense of connection we can get through Zoom.Don’t let the fact that Cam leads a tech start-up fool you. Digital transformation is hard. For everyone. Grab yourself a coffee and listen to Cam’s story.

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