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Episode Synopsis "The science of storytelling with Kendall Haven"
Scientist Kendall Haven who has worked, with organizations such as Nasa, the U.S Department of Defense, the World Bank and Boeing, author of 35 books, among those story-proof and story smart, He is also a distinguished visiting scholar to both Stanford University and John Hopkins University.In this episode he will cover:- What scientist actually mean when we they refer to story and storytelling.- The most common mistakes that organizations make when communicating.- And the 3 bits of information that a story needs to exert influence and much more.
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