Listen "The Master Hormone Theory | Justin Hai (Co-Founder/CEO) & Dina Keenan (CMO) of Rebalance Health"
Episode Synopsis
In this episode, Rebalance Health's leadership team sits down with Bora to discuss their scientific approach to solving multiple modern health crises through cortisol control. Justin Hai (Co-Founder/CEO) and Dina Keenan (CMO) share how they're revolutionizing hormone health with their clinically-proven Superceutical® technology.
What You'll Learn:
• The Master Hormone Theory:
- Why cortisol is the key to unlocking better hormone health
- How modern technology and lifestyle disrupt our natural cortisol rhythm
- The critical connection between cortisol, sleep quality, and hormone production
• The Science Behind Their Solutions:
- Their innovative DirectLine® delivery system with 300x better absorption
- Results from IRB-approved clinical studies showing:
* 80% reduction in hot flashes
* 86% improvement in mood
* 85% better sleep quality
- Why their 3-part daily system aligns with natural circadian rhythms
• Market Impact & Demographics:
- Why 80% of women suffer from unrecognized hormone imbalance
- How 50 million women globally enter menopause each year
- Why 66% of adults experience health-related anxiety
- The 30% of men aged 40-79 affected by testosterone deficiency
• Building a Mission-Driven Brand:
- Their commitment to affordable, accessible solutions
- Why they chose direct-to-consumer distribution
- How they maintain authenticity in marketing and influencer partnerships
- Their approach to educating consumers about hormone health
• Product Innovation:
- The development of their mint lozenge delivery system
- How they address multiple conditions through one root cause
Perfect For:
• Health & wellness entrepreneurs
• Brand builders in the supplement space
• Direct-to-consumer founders
• Mission-driven business leaders
• Healthcare innovators
• Marketing professionals in wellness
This episode offers rare insights into building a science-backed wellness brand that's tackling some of today's biggest health challenges. Learn how Rebalance Health is changing the conversation around hormone health while maintaining the highest standards of scientific validation and ethical business practices.
What You'll Learn:
• The Master Hormone Theory:
- Why cortisol is the key to unlocking better hormone health
- How modern technology and lifestyle disrupt our natural cortisol rhythm
- The critical connection between cortisol, sleep quality, and hormone production
• The Science Behind Their Solutions:
- Their innovative DirectLine® delivery system with 300x better absorption
- Results from IRB-approved clinical studies showing:
* 80% reduction in hot flashes
* 86% improvement in mood
* 85% better sleep quality
- Why their 3-part daily system aligns with natural circadian rhythms
• Market Impact & Demographics:
- Why 80% of women suffer from unrecognized hormone imbalance
- How 50 million women globally enter menopause each year
- Why 66% of adults experience health-related anxiety
- The 30% of men aged 40-79 affected by testosterone deficiency
• Building a Mission-Driven Brand:
- Their commitment to affordable, accessible solutions
- Why they chose direct-to-consumer distribution
- How they maintain authenticity in marketing and influencer partnerships
- Their approach to educating consumers about hormone health
• Product Innovation:
- The development of their mint lozenge delivery system
- How they address multiple conditions through one root cause
Perfect For:
• Health & wellness entrepreneurs
• Brand builders in the supplement space
• Direct-to-consumer founders
• Mission-driven business leaders
• Healthcare innovators
• Marketing professionals in wellness
This episode offers rare insights into building a science-backed wellness brand that's tackling some of today's biggest health challenges. Learn how Rebalance Health is changing the conversation around hormone health while maintaining the highest standards of scientific validation and ethical business practices.
More episodes of the podcast Brand Architects
OG Brand Builder's Evolution: How 25-Year Legend Tyson White Built 4 Purpose-Driven Brands His Way
23/05/2025
Craigslist Ad to Coastal Empire: How Ben Conniff Built Luke's Lobster into a Global Seafood Brand
04/04/2025
From Nike to Bugaboo: How Jeanelle Teves Helps Parents Navigate Life's Biggest Transition
20/03/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.