In this conversation, Bora chats with Amy Chiu, founder/CEO of Dear Brightly. We explore the fascinating journey of how an embarrassing moment in an engineering meeting launched a skincare brand. Amy shares her transition from roles at Airbnb, Google, and Optimizely to creating a pioneering telehealth skincare company focused on prescription-grade retinoids.For brand builders, this episode delivers crucial insights on:Finding Your Origin Story: Discover how Amy's personal skin struggles and frustrating dermatologist experiences revealed a market gap that became her business opportunityProduct Development Strategy: Learn how Dear Brightly continuously refines products based on direct customer feedback, creating unique formulations that blend medical efficacy with beauty-industry user experienceSubscription Model Success: Understand how pivoting to a subscription model dramatically improved business metrics and customer retentionBrand Positioning in a Crowded Market: Hear Amy's passionate stance against "anti-aging" messaging and how Dear Brightly's trademarked "Aging is Living" philosophy differentiates the brandNavigating Regulatory Challenges: Get insights on managing the complex intersection of telehealth regulations and beauty industry standardsY Combinator Experience: Learn what it takes to get accepted (they had only 7 paying customers!), survive the program, and successfully raise fundingAmy also candidly discusses current business challenges, including efficient customer acquisition in today's market and technical debt management while balancing rapid growth. Whether you're building a beauty brand, a telehealth company, or any direct-to-consumer business, this episode provides a masterclass in authentic brand building focused on solving real customer problems.

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