In this episode, Bora sits down with Jeanelle Teves, Chief Commercial Officer at Bugaboo, who shares her remarkable journey from spending nearly a decade at Nike to leading one of the world's most prestigious parenting brands.Jeanelle reveals the untold story behind Bugaboo's meteoric rise from its Dutch design origins to becoming a global phenomenon—including that iconic "Sex and the City" moment that wasn't even planned! Discover how this premium stroller brand tests their products to withstand 3,000 miles of continuous use (the equivalent of pushing from New York to Los Angeles) and why parents still proudly identify as "Bugaboo moms" even when their children are teenagers.For brand builders, this episode offers invaluable insights on:Transitioning between different consumer markets while maintaining brand integrityCreating products with such exceptional quality that they develop thriving secondary marketsDeveloping strategic collaborations with unexpected partners (like their breakthrough with luxury lifestyle brand Kith)Building a community-led brand strategy that generates passionate brand ambassadors years after purchaseAdapting product design based on cultural differences across global marketsSetting ambitious sustainability goals as the first in their industry with net zero targets by 2035Whether you're building a premium product brand, looking to foster deeper consumer connections, or interested in creating products with genuine longevity, Jeanelle's strategies for balancing innovation with legendary quality will transform how you approach your brand development. Listen now to learn how Bugaboo continues to thrive in the crowded parenting product space by staying laser-focused on their unique strengths while putting new parents at the center of everything they do.

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