In this episode, host Bora Celik sits down with siblings Kristina and Matthew Orlić, founders of Qure Skincare, to reveal their extraordinary journey from a personal skin struggle to building a $50 million skincare technology brand in just three years.After Matthew invested in a $5,000 industrial-sized LED light panel that transformed his skin, the siblings experienced their entrepreneurial "light bulb moment" - creating affordable, clinical-grade skincare technology for home use. Discover how Kristina's lifelong battle with skin problems and Matthew's experience losing $5 million overnight when a major retailer went bankrupt shaped their resilient business approach.Product Development Reality Check: The siblings invested nearly half a million dollars and spent two years developing their LED mask with customizable treatment zones - hear about the unexpected challenges and trade-offs they faced bringing their vision to lifeStrategic Marketing Decisions: Learn why they targeted the U.S. market rather than their home country of Australia, and how YouTube's educational format became their most powerful marketing channelFDA Clearance Process: Understand what it takes to get medical devices properly certified, especially with innovative featuresFounder Dynamics: Kristina and Matthew share their complementary "offense and defense" working relationship and how their different perspectives create both tension and strengthCompetitive Protection: Discover how copycats with illegal marketing claims have become their biggest current challenge, with their brand protection agency taking down 150 fake sites in just one monthFuture of Skincare Tech: The founders share their vision for the industry's future and why they believe personalized technology-driven solutions are replacing traditional skincare productsAI's Impact on E-commerce: Matthew explains why brands must adapt to AI-first environments and predicts AI shopping agents will fundamentally change how consumers discover productsFramework for Success: Matthew reveals his strategic framework for building successful e-commerce brands, including specific criteria like AOV over $100, daily usage, and solving vanity-driven problemsWhether you're developing a physical product, building a DTC brand, or navigating the complex world of e-commerce, this episode delivers practical wisdom from founders who transformed a personal problem into a multimillion-dollar global business. Listen for invaluable insights on product development, international expansion, founder dynamics, and protecting your brand in today's competitive landscape.

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