How does Funko predict the next pop culture obsession before it even happens?Join us for an exclusive conversation with Lucy Salisbury, who orchestrates one of the most complex licensing portfolios on the planet at Funko. With over 1000 active licenses spanning Disney, Warner Bros, anime, sports, and more, Lucy reveals the strategy behind pop culture's most successful merchandising empire.In this episode, you'll discover:- How Funko decides which of 1000+ licenses to pursue- The real negotiations behind massive entertainment deals-Why anime exploded from niche to mainstream (and what's next)- How to break into licensing with zero experience- The secret to managing Disney, DC, and Marvel simultaneously- What makes a product sell out vs. sit on shelvesFrom predicting the next Grogu phenomenon to creating "geeky Gucci" with Loungefly, Lucy shares two decades of licensing wisdom that shaped brands from Ministry of Sound to Saban's Power Rangers.Ready to understand the business behind your favorite collectibles? Hit subscribe for more insider licensing conversations!#Funko #Licensing #PopCulture #BusinessStrategy #Disney #Collectibles🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

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