Get a first look at our conversation with Julia Kamoda from Hasbro! Preview how promotional licensing drives billions in sales through McDonald's Monopoly, world record Twister games, and unexpected partnerships like Peppa Pig pregnancy announcements.In this preview:✓ Why promotions is different to traditional licensing✓ The 28 billion impression campaign✓ Managing 1900 brands globallyFull episode reveals: Complete strategies, white space opportunities, and how to pitch Hasbro!🔔 Subscribe for the full conversation⏰ Full episode: 09/29/2025🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Ver todos los episodios