Think your podcast needs thousands of listeners to be successful? Nope. In this episode, I’m breaking down why a small, niche podcast can be more powerful than a broad one. We’ll talk about building trust quickly, creating content that converts, and why your show might already be your strongest marketing tool without you even realising it.You’ll also get a simple three-step strategy to make your podcast work harder for your business, track what actually matters, and make it easier for listeners to become clients.If you're done chasing vanity metrics, this one's for you.Here are the Highlights:(01:42) The benefits of niche podcasts(03:49) 3-step framework for effective podcasting(04:36) Practical tips and some homework for you(06:21) What’s next?Connect with Lynsay:LinkedInInstagramBook a CallThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

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