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Episode Synopsis "Increase Your Profit With Music - How a music strategy can benefit your company."
Learn how a music strategy at your workplace can help your staff become more motivated and effective or to give your clients a better experience of your company. The three questions we need to ask ourselves before setting up a music strategy for your company 1. Who are you playing for? 2. Why are you playing music? 3. What results do you want? When we have answered these questions we can begin to look at our strategy. I will go through the two types of listeners that we probably will work with and some relevant challenges with each of these groups. Staff - Stress - Boredom - Tiredness Clients - Buyer Behavior - Experience - Mood Contact me: E-mail: [email protected] Linkedin: https://www.linkedin.com/in/mikael-lindberg-6852ab44/ References: Droit-Volet S, Ramos D, Bueno JL, Bigand E. (2013) Music, emotion, and time perception: the influence of subjective emotional valence and arousal? Front Psychol; 4:417. DOI: 10.3389/fpsyg.2013.00417. Mattress Online: https://www.mattressonline.co.uk/blog/sleep-science/soundtrack-to-a-better-nights-sleep/ North AC, Shilcock A, Hargreaves DJ. The effect of musical style on restaurant customers’ spending. Environ Behav. 2003;35:712–8. Flynn, E., L. Whyte, A. E. Krause, A. C. North, C. Areni, and L. Sheridan. 2020. "Attribute accessibility, normative influence, and the effect of classical and country music on willingness to pay for social identity and utilitarian products." Psychology of Music
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