You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years. Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include more digital products. And there are many options out there that your station can offer your clients from targeted banner ads, social media marketing, pay-per-click, SEO services, websites, CRM tools, and the list goes on and on.
For detailed show notes, visit https://www.skyrocketradio.com/podcast/steps-to-take-before-offering-digital-services.
In this episode:
Digital is About Content
Promote Your Content
Digital Inventory List
Training the Sales Team
Set Goals and Beat Them
Know The Competition and Beat Them
When you’re eventually approached by a client to help them with their digital footprint, you’ll explain that they need content. They’ll need a vehicle to promote it like on the radio and over social. They’ll need to make goals and review their analytics often to see how they are doing. And they’ll need to know what their competition is doing if they want to beat them. Your client’s journey will be different from your station’s, but the roots will be the same.
If you start your digital journey with your website, the insight you’ll gain will give you better information to help your clients with a more expanded array of digital services. You can’t do this from the bench, however. You must be fully invested in completing the digital transformation if you want to grow your revenue well into the next decade.
We’d love to assist you on that journey. If you need help making the next step with your station website, please reach out to us at https://www.skyrocketradio.com.

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