Most station websites are treated like digital bulletin boards—updated only when there’s a contest or event. But what if your website was programmed and promoted like another station in your cluster?In this episode, we explore how shifting your mindset can turn your website from an afterthought into a thriving, revenue-generating platform. From creating a content “clock” to integrating your sales and promotions teams, this approach can change everything.Get more detailed show notes and downloads, visit https://www.skyrocketradio.com/196.Ready to turn your station’s website into a full-fledged digital brand? We help radio stations build websites that actually work — for listeners and for sales. Visit https://www.skyrocketradio.com to see how we can help you build a digital station that deserves top billing.

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