This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael shares insights from his recent NAB panel, where he unpacked the real-world workflow and revenue strategy behind their successful local sports coverage model.From live streaming and video integration to annualized sponsorships that span multiple sports seasons, Radio Alabama has created a replicable approach for engaging communities and generating revenue. Michael also shareshow they built a centralized content hub at https://www.radioalabamasports.net, how they're leveraging local partnerships and student talent, and why sports programming continues to be one of the most engaging—and sellable—formats in local radio.Key Takeaways:Why high school sports broadcasting is a powerful and profitable tool for local stationsHow RadioAlabama structures sponsorships to create consistent, year-round revenueWhat tech they use for streaming, and why there’s no one-size-fits-all workflowHow building a central sports hub boosts discoverability and listener engagementWhy on-demand access to games and shows keeps clients happy long after the final whistleOpportunities for growth through school partnerships and student involvementContact Michael Brannon at [email protected] visit https://www.radioalabamasports.netReady to turn your station’s website into a full-fledged digital brand? We help radio stations build websites that actually work — for listeners and for sales. Visit us at ⁠https://www.skyrocketradio.com⁠ to see how we can help you build a digital station that deserves top billing.

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