Dive into the nuances of B2B marketing with Resha Raut, where she unpacks how it truly differs from B2C—and why that distinction matters. In this episode, you’ll discover how sales and marketing teams can—and should—collaborate, why competition fuels creativity, and how emerging AI tools are transforming every stage of the marketing lifecycle.In this episode, you’ll learn to:Tailor your approach for B2B vs. B2C audiencesAlign marketing goals without stepping on sales’ toesBuild “sticky” messaging that resonates and retainsLeverage Account‑Based Marketing and the modern funnelKeep pace with competitive, lower‑cost alternativesUse research‑backed insights for powerful positioningEmploy AI and cutting‑edge tech to supercharge campaignsTune in and equip yourself with actionable strategies to elevate your B2B marketing game!

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