Decoding Branding: From Dhoni to Fevicol with Ambika Patil

18/04/2025 28 min

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Episode Synopsis

🎙️ In this episode, I sit down with Ambika Patil for a lively and insightful conversation on Branding—what it truly means and how it plays out across Personal, Product, and Corporate identities.We dive into how Public Relations (PR) and Image Management intersect with branding, and explore why some products resonate with the calm, composed persona of MS Dhoni, while others align with the dependable and resilient image of Rahul Dravid, aka Mr. Wall.We also share our favorite iconic brands like Fevicol, Parle-G, and Vodafone, and discuss how emotional connections—like that between a mother and daughter—are beautifully portrayed in ads for products like Pears and Santoor.Ambika brings the topic to life with real-world examples, illustrating how brands tell compelling stories that reflect their values, aspirations, and the impact they aim to create. We also touch on the crucial role Gen Z and Millennials play in shaping content and brand narratives today.✨ A fun, informative discussion packed with insights and relatable moments!00:01:00 – Introduction00:02:40 – What is Branding?00:03:45 – Personal vs. Product vs. Corporate Branding00:07:00 – PR, Image Management, and Their Role in Branding00:14:50 – Is Branding a One-Time or Continuous Effort?00:16:06 – Does Branding Offer Legal Protection?00:19:30 – Real-Life Examples Where Branding Made All the Difference

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