In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.🔍 Key Topics Covered:E-commerce vs. quick commerce — what’s the real difference?Why founder-led branding boosts trust and connectionThe explosive rise of micro-commerce on WhatsApp and InstagramAutomating product catalogs with AI toolsRapid prototyping using MidJourney, Freepik, and visual AI platformsThe future of AR/VR shopping and live video commerceWhy omnichannel is no longer optional — lessons from Amazon, Whole Foods & MoreStaying competitive as a small eCommerce brand with innovationShould you sell via marketplaces or your own site?Tackling logistics, delivery costs & inventory wasteLeveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement

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