Episode Synopsis "Gutts & Roses"
Katia, development manager of the Lancôme Domaine de Grasse, make us travel to the South of France. During more than 2 years, she built from scratch an architectural and emotional heritage for the Lancôme brand. Tune in to discover her unique journey in the Grasse estate and understand how she made it possible.What will you learn:-Starting from the ground up: from newbie to expert-Connecting the dots with the right people-Going beyond the product – a sustainable brand statement