What happens when the numbers are up, but your gut says something’s wrong? In this episode, Yoni Greenbaum unpacks a familiar tension: the moment when audience metrics start to overpower mission, trust, and editorial judgment.Expect:A behind-the-scenes look at the “traffic-first” era of digital publishingLessons from Philly.com’s runaway comment section and penny CPMsA case for redefining “audience-first” around trust, not clicksIf you've ever wrestled with whether growth is coming at the cost of your values—this one’s for you.If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support.

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