Some of the biggest threats to your mission don’t look like threats at all. They look like smart strategy.In this episode, Yoni Greenbaum shares a cautionary tale from his time in public media—when a promising revenue idea brought in big money… and even bigger questions. What happens when your organization slowly shifts away from its core purpose in pursuit of financial growth?Expect:A behind-the-scenes look at a well-meaning idea that led to mission driftThree questions every leader should ask before saying yes to new revenueThe difference between intentional evolution and accidental identity lossA practical framework for guarding what’s sacred—while still growingIf you’ve ever wondered whether your org is chasing dollars at the expense of its core purpose, this episode is for you.🎧 Tune in for a reality check—and a roadmap—for staying true to what matters.

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