What happens when a six-figure gift comes with strings attached? In this episode, Yoni Greenbaum walks through a defining moment in public media leadership—when his team turned down big money to protect editorial integrity and audience trust.Expect:Behind-the-scenes stories of public media underwriting gone sidewaysA breakdown of the FCC rules that separate public from commercial broadcastingLessons on holding the line when pressure to “just make it work” gets intenseWhether you're in nonprofit leadership, fundraising, or content strategy, this episode is a real-world reminder that some money just isn’t worth the cost.🎧 Tune in for a candid look at the hard calls that keep mission front and center.If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to show your support.

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