What makes a great partnership? In this episode, Yoni Greenbaum shares two real-world stories—from digital sports content at Philly.com to programming strategy at a public media station—that reveal why some vendors become true collaborators… and others don’t.Expect:Lessons from building long-term, trust-based vendor relationshipsA framework for identifying real partners vs. transactional suppliersPractical tips for vetting vendors beyond the service agreementWhether you lead a newsroom, a nonprofit, a tech team, or a school district, this episode offers a timely reminder: the best results come from relationships, not transactions.🎧 Tune in for a smarter way to build partnerships that actually work.If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to show your support.

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