Episode Synopsis "2. Meeting the customer’s needs"

Industrial marketing is not about signing contracts whatever the price, but about an appreciation of what is best for the customer. It is about building long-term relationships and developing products that fulfill customers’ needs.

Listen "2. Meeting the customer’s needs"

More episodes of the podcast Atlas Copco Podcast

• 1. The early years
• 2. Meeting the customer’s needs
• 3. Customer orientation
• 4. The innovative Swedish Method
• 5. Specialized company goes international
• 6. Widening trade horizons
• 7. Innovative compressor technology
• 8. Growth through acquisitions
• 9. There is always a better way
• 10. Sustainable, profitable development