"I think what we're doing is trailblazing." We don't often hear 'trailblazing' associated with associations, but that's exactly how Thad Lurie describes the most recent initiative of the American Geophysical Union (AGU) in episode 3.Effectively reaching the youngest career professionals is an ongoing challenge for associations in the quest to remain relevant. In less than 13-minutes, you'll learn how AGU is using personalization to provide members with the content and connections they are looking for. And, how they are adapting the new technology to meet immediate and evolving member needs.The Association RevUP Podcast is presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali.Learn more about ⁠PAR⁠ and its annual conference, ⁠The RevUP Summit. ⁠Special Thanks to podcast partner, the event production company ⁠VPC, Inc.⁠Helpful Links:Learn more about AGUAGU partner: Tasio Labs

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