“Often, technology is considered an impetus, a barrier, something that you have to deal with, and it shouldn't be that way.”Technology has the power to advance the financial, operational and strategic goals of our associations. But often we view technology as something we have to use and not something that can propel our business – and our missions – forward.  In Episode 7, Duane Capuano (Success Roads Consulting) is joined by Michele Brien (Matchbox) to share how a strong digital strategy will improve your association in three specific ways. And, Thad Lurie (AGU) shows how the decisions to prioritize technology is advancing the American Geophysical Union’s mission. Finally, Colleen McKenna (Intero Advisory) outlines an effective approach to our own personal digital strategy on the LinkedIn platform. Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner VPC Inc. Join PAR at the RevUP Summit, November 20-21, 2024 in Annapolis Maryland!

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