“How do we continue to sustain this for another 30 years?” If sustainability, advocacy, partnerships or a new generation of members is of importance for your association, this is a 13-minute episode you won't want to miss. Find out how the Association of Progressive Rental Organizations (APRO) is engaging a new generation of members to advocate for its industry in Washington. And, how a long-term relationship between APRO and vendor-member Ashley Furniture was the key to making it happen. You’ll hear from APRO CEO Charles Smitherman and Ashley Furniture’s Mike Kays on a mentorship/fellowship opportunity in Washington.Plus, learn why momentum is vital to your association's success. You'll learn how to build it in a way that is unstoppable from best-selling author and keynote speaker, Brant Menswar.About Association RevUP: A PAR podcast that celebrates the stories of associations who are utilizing business to bring about real change in their industries. Episodes are less than 15-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by Carolyn Shomali.- ⁠VPC, Inc.⁠, the production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.- ⁠MyPar.org⁠: learn more about the PAR member community- ⁠RevUP Summit⁠: November 4-6, 2025 in Annapolis, MD- Brant Menswar- APRO Fellowship Program

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