Send us a textYou've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need.In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric.I share real examples from brands that are crushing it. You'll hear about brands like Bippy Chili moving 30-40 units per week, Ammazza Pizza doing 2,000 units in a single week, and Mingle Seasoning achieving a 350% sales uplift for three months after one collaboration.These results aren't accidents. They're the outcome of strategic marketing at every stage of the funnel.Listen today and walk away knowing: 📈 How to improve your sales velocity.📈 The marketing funnel explained and what to do at each stage.📈 How to create demand signal before you even pitch to buyers (so they're already warm when you walk in).📈 Real tactics from successful brands.This episode is for brand owners who understand that getting on shelf is just the beginning. The ones who know that staying there depends on how good their marketing is.Season 15 is brought to you by Foodpreneurs Festival, a year's worth of sales and promotion opportunities under one roof.LINKS & RESOURCES:ZuumGymbod GoodlesTahinineriBippi FoodsMingle SeasoningAmmazza Biteback AwardsBecome A Foodpreneurs Festival InsiderChelsea Ford Co. websiteSeason 15 Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival. The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof. You can't miss these events. Here’s why: Thousands of stockists looking for new products for their shelves. A chance to pitch for funding + mentorship to scale your brand. Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!) A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use. Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners. If you’re an Industry Specialist, tap into a highly engaged, niche audience. And much, much more. The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.

Ver todos los episodios