"We need to take these things that are ideas and figure out if they even have legs before we spend a bunch of time and money and invest in them."What would it look like if your association acted like a startup? That's the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards (AAVSB) and Elizabeth Engel of Spark Consulting. Learn how AAVSB is implementing a culture of innovation where employees at all levels of the organization have learned how to identify and develop non-dues revenue ideas with the help of a proven framework.Learn how to understand your audience, their needs and potential solutions to their problems before investing valuable time and resources moving in the wrong direction.The Association RevUP Podcast is presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali.Learn more about PAR and its annual conference, The RevUP Summit. Special Thanks to podcast partner, the event production company VPC, Inc.Helpful Links:Lean Startup by Eric RiesSkateboard to Car: MVP analogyVideo: Eric Ries 2011 Google Talk

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