ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Heart-led content that converts"
Episode Synopsis
Welcome to The Powerful Content Podcast
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!
Do you freeze when it’s time to talk about your offers? Worry you’ll seem pushy or desperate? You’re told HOW to sell, but it just feels wrong.
In this episode of The Powerful Content Podcast, I’m unpacking the convert stage of the client journey and showing you how selling can feel like a natural next step, not a hard sell.
You’ll learn why conversion is really about trust, permission, and guiding your audience forward. I cover the mistakes that keep heart-led entrepreneurs stuck and practical strategies to make your content confident, aligned and transformational.
Episode Breakdown:
00:00 – Setting the stage: Why selling can feel hard
00:43 – Welcome to The Powerful Content Podcast
01:43 – Acknowledgement of Country
02:00 – What aligned conversion really looks like
05:16 – Mistakes that hold you back from converting
07:57 – Strategies to sell with heart and confidence
09:54 – Reflection questions to improve your approach
12:08 – Final thoughts and ways to work with me
Links mentioned in this podcast
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 185 - Ditch the sales funnels to create content that feels good
Episode 186 - Creating genuine relationships with content that connects
Loved the episode? Leave a review!
Ready to work with me?
Buy my book The Power of Content
Join my membership The Content Effect
Work with me 1:1 with The Content Accelerator
Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!
Do you freeze when it’s time to talk about your offers? Worry you’ll seem pushy or desperate? You’re told HOW to sell, but it just feels wrong.
In this episode of The Powerful Content Podcast, I’m unpacking the convert stage of the client journey and showing you how selling can feel like a natural next step, not a hard sell.
You’ll learn why conversion is really about trust, permission, and guiding your audience forward. I cover the mistakes that keep heart-led entrepreneurs stuck and practical strategies to make your content confident, aligned and transformational.
Episode Breakdown:
00:00 – Setting the stage: Why selling can feel hard
00:43 – Welcome to The Powerful Content Podcast
01:43 – Acknowledgement of Country
02:00 – What aligned conversion really looks like
05:16 – Mistakes that hold you back from converting
07:57 – Strategies to sell with heart and confidence
09:54 – Reflection questions to improve your approach
12:08 – Final thoughts and ways to work with me
Links mentioned in this podcast
The Content Effect
If you enjoyed listening to this episode, then you’ll also love:
Episode 185 - Ditch the sales funnels to create content that feels good
Episode 186 - Creating genuine relationships with content that connects
Loved the episode? Leave a review!
Ready to work with me?
Buy my book The Power of Content
Join my membership The Content Effect
Work with me 1:1 with The Content Accelerator
Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
More episodes of the podcast The Powerful Content Podcast
Finding the courage to hit publish
02/10/2025
In God we trust