Episode Synopsis "The Advantage of Foreignness with Cecilia Gu"

In this episode, Cecilia Gu, professor of strategy and international business at Georgia State University, describes her research around foreign firms investing in emerging markets. Her research shows that in some cases, being foreign can be an advantage rather than a liability. She calls this the “advantage of foreignness”.

Listen "The Advantage of Foreignness with Cecilia Gu"

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