Power in Participation

18/11/2025 31 min Temporada 3 Episodio 1

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Episode Synopsis

In this episode of Ask Gen Z, we explore how young people are being given real decision-making power in creative projects and campaigns. Join host Serenity as she sits down with LA-based director Claire Jantzen to unpack case studies of brands and organizations that have meaningfully empowered youth voices. Learn what it takes to involve Gen Z authentically, the challenges and wins of giving them influence, and the lessons creatives can apply when shaping campaigns with real impact. Don’t miss insights from a storyteller who’s seen firsthand how participation can transform projects from good to groundbreaking.