ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Boycotting Brands"
Episode Synopsis
In this episode of "Ask Gen Z," we explore what makes brands vulnerable to cancellation in 2024 and why some manage to survive the chopping block. College students weigh in on how social media activism is reshaping brand accountability and what companies need to understand about Gen Z's values. The discussion reveals surprising insights about which factors matter most to young consumers when deciding to boycott – or forgive – their favorite brands.
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In God we trust